Disruption and neuroscience in the food field to know the consumer better

Disruption and neuroscience in the food field to know the consumer better

Grupo Carinsa participates in the “CONOCE” project, funded by the Center for Industrial Technological Development (CDTI), along with six other companies

Carinsa Group will participate in the CONOCE project, funded by the Center for Industrial Technological Development (CDTI) with nearly six million euros, to deepen consumer knowledge through disruptive technologies and neuroscience. The goal is to develop innovative products suited to their needs and improve their success rate when they enter the market after ensuring more efficient and sustainable innovation processes.

CONOCE is a milestone in the R + D + i of Spanish food companies as all the participating companies will focus on the consumer, which becomes the main axis in each of the stages of the development process of the food products: from the conceptualization of food solutions, through the development of the product to the point of sale.

The CEO of Carinsa Group, Vanesa Martínez, highlights: “For the first time, we are going to apply disruptive and neuroscience technologies from other areas, such as Medicine, to better understand the consumer. Thanks to CONOCE we will know what their needs are and how we can satisfy them. We are excited to be part of a project that will revolutionize the way a new product will reach the market “.

The project, which has a global budget of 5.7 million euros for the next 4 years, is part of the call of the Strategic Program of Consortiums of National Business Research (CIEN), which finances large industrial research and development projects experimental, oriented to the investigation in strategic areas of future and with international projection.

Under the coordination of Angulas Aguinaga, in addition to Grupo Carinsa, the companies Aves Nobles, Codorniú, Grupo Siro, Loop and Seidor will participate. Also the technological agents Eurecat, Ainia-Consumolab, IATA-CSIC, Itainnova and the Polytechnic University of Valencia will collaborate in the project. The proposal has been coordinated by the consultant Gestinver.

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